BalticMiles campaign named among the most innovative in 2013,an independent aviation industry and consumer trends research agency, has named BalticMilesBurn The Miles campaign as one of the globally most innovative airline marketing campaigns of 2013.

The Burn The Miles campaign, in cooperation with Endomondo, a globally leading sports community based on free real-time GPS tracking, encourages frequent fliers to stay fit by jogging and burning off as many calories as the number of miles they have flown. It was chosen as one of six most innovative marketing ideas globally by, along with campaigns by Virgin Atlantic, British Airways, Qantas and Emirates.

Gabi Kool, Chief Executive Officer of Coalition Rewards Ltd, says: "At BalticMiles, we are always looking to create of providing value to our members and we are very excited to be recognized for our efforts. We see this recognition as an encouragement to move forward, and we are sure many pleasant surprises are ahead for our members in 2014.”

Mette Lykke, Chief Executive Officer of EndomondoLtd, added: “Endomondo was founded to help people lead healthier and more active lives, so we are happy to co-operate with a company that shares our values and to welcome BalticMiles members to our 20 million strong world-wide community.”

About BalticMiles. Launched in October 2009, BalticMiles is the leading multi-partner loyalty program in North and Eastern Europe and Russia. BalticMiles has numerous ways to collect Points at more than 30 000 places throughout the world – flights, trips, hotel stays, car rentals, restaurants, beauty salons and spa treatments, health care, telecoms, and finance, as well as while shopping for over 400 international brands at BalticMiles’ online store. Points can be used for free flight tickets, leisure time activities and adventures, music downloads, and on the over 3000 products available at

About Endomondo. With more than 20 million users joining since launch in 2008,Endomondo remains a highly rated, free mobileapp that turns GPS-enabledsmartphones into a personal trainer and social motivator that makes fitness fun and help people become and stay physically active.Endomondo stands apart from other activitytrackingapps in its strong focus on social interaction, and helps users connect withlike-mindedpeople toencourage thesharing of experiences and supportin achieving collective goals.Userscansend friends real-time pep talks while they exercise, compete againstfriends for fun, challenge co-workers, and share it all on Facebook, Twitter oracross the Endomondo social network.




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