BalticMiles Teams Up With Pohjola

BalticMiles - leading coalition loyalty program in the Baltics with multiple partnerships in travel, service, finance and retail industries is expanding further to Finland by launching a credit card issued by Pohjola Bank, which is a part of OP-Pohjola Group, Finland's largest financial services group.

Gabi Kool, Chief Executive Officer of BalticMiles: “We are delighted and very proud to team up with the leading financial institution in Finland, and offer unique rewards ranging from flights to experiences that money cannot buy.”

Jorma Alanne, Executive Vice President, head of Baltic Banking at Pohjola Bank: "We have opened a Branch Office in Riga, Latvia this September and this cooperation is valuable also for Pohjola. The Baltic countries play an important role in Pohjola's strategy and in the improvement in international service capabilities."

The new co-branded MasterCard with contactless payment feature will open great opportunities for common card holder customers to earn points whenever using their co-branded credit card. Co-operation will also allow bank customers to benefit from existing BalticMiles 180 points accrual partnerships covering 20000 point of sales worldwide. In addition, points can be accrued by online shopping – BalticMiles webpage will guide customers to 400 online merchants issuing BalticMiles points on every purchase.

BalticMiles program offers great variety of rewards for its members in exchange to accrued points. Online web shop offers 3000 different globally sourced goods and experiences and they can be delivered worldwide. Finnish members will be able to enjoy also localised rewards and experiences. Among experiences reward shop offers many entertainment and indulgence experiences, even including the space trip for premium spenders. For smaller reward items it is very convenient to use, for example, music downloads powered by Universal Music.

The most aspirational part of rewards portfolio is flight rewards. BalticMiles brings exceptional value to its loyalty program members by offering highly competitive flight rewards to 60 airBaltic destinations in Europe, the Middle East, Russia and the CIS. The new co-branded MasterCard gives BalticMiles members a new and convenient way to reward themselves in their everyday shopping.

BalticMiles is the first multi-partner loyalty program in the Baltic States. It was launched in October2009. BalticMiles has various ways to earn Points at 20 000 places throughout the world – flights, trips, hotel stays, car rentals, restaurants, beauty parlours and spa treatments, health care, telecoms, and finance, as well as while shopping for over 400 international brands at BalticMiles’ online store. Points can be used for free flight tickets, leisure time activities and adventure, music downloads, and on the over 3000 products available at The BalticMiles program also gives the opportunity to donate Points to various charitable causes. The easiest way to sign up for the BalticMiles program is to register at, or by picking up a card at any BalticMiles partner.

Pohjola Group is a Finnish financial services company providing banking, non-life insurance and asset management services. Pohjola's mission is to promote the prosperity, security and wellbeing of its customers.




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