Venue

Valga Cultural Centre, Kesk Str. 1, Valga, Estonia

Date

October 22, 2010

Time

10:00 AM

Language

English, with simultaneous translation into Estonian and Latvian

9:30-10:00 AM

Registration, morning coffee

10:00 AM

Opening of the conference

Margus Lepik, Valga County Governor

10:05 AM

Welcoming addresses

10:20 AM

The ESTLAT project “Go Cycling Through Vidzeme and Southern Estonia”: Results and future challenges

Raitis Sijāts, chairman, Vidzeme Tourism Association

10:50 AM

Developing the “Tour de LatEst”cycling route and lessons learned

Rein Lepik, Vanta Aga cycling club

11:20 AM

Joint marketing: A challenge in attracting tourists to the cross-border area

Andris Klepers, Vidzeme University College

11:50 AM

Bicycle roadsplanning onnationalroads networkin Estonia

Reigo Ude, Estonian Road Administration

12:10 PM

Discussion and questions

12:30 PM

Lunch

1:30 PM

Cycling in Europe: Trends in tourism, infrastructure development, mobility

European Cycling Federation

2:00 PM

Experience in Finland: Urban initiatives toward developing bike-friendly infrastructure and cycling tourism as a new tourism product in Finland

Matti Hirvonen, executive director, Network of Finnish Cycling Municipalities

2:30 PM

Bicycle tourism in Germany: From the “Bett & Bike” project to satellite navigation

Thomas Froitzheim, ADFC-steering group bicycle tourism

3:00 PM

Experience in the Netherlands: Create your own cycling experience

Jurgen Hillaert, Veluwe Region Tourism Office

3:30 PM

Discussions, questions, closing remarks, refreshments