Latvia: A Rising Star in the Luxury Travel Market

The Loop Luxury Fair, held on May 28, positioned Latvia as an emerging key player in the luxury travel outbound market.
This inaugural event, held in Riga, highlighted Latvia's emergence in luxury travel, appealing to those seeking personalized, unique, and exclusive experiences. The dynamic networking fair brought together international luxury hotels and travel agencies, with participants rotating every 15 minutes to exchange contacts and vital information.

Renowned luxury hotels such as Bahia Del Duque, Deutsche Hospitality, Maxx Royal Resorts and Destination Management Companies (DMCs’) Hummingbird Travel and Sono Travel Club showcased their offerings to cater specifically to the refined preferences of discerning clients in Latvia. Moreover, luxury travel agencies had the opportunity to explore virtual journeys to destinations like Italy, Germany, Spain, UK, The Indian Ocean where global hotel chains are represented. This virtual experience allowed the buyers to get a taste of these luxurious destinations and plan their clients’ future trips accordingly.

Lobster Experience, the organizer of this event, created an inspiring atmosphere that enabled exclusive collaborations with global partners, offering an effective platform for international business networking. The Loop Luxury Travel Fair also offered insights into the latest trends in the luxury travel industry as well as strengthened the connection between local Latvian agencies and global luxury providers to create bespoke itineraries and concierge services.

The success of the Loop Luxury Fair marks the launch of "Loop Beyond Borders," which will take place from September 15-19, 2024, at Saadiyat Rotana Resort & Villas and Qasr Al Sarab Desert Resort by Anantara in Abu Dhabi. Astrid Oberhummer, Managing Director of Lobster Experience, highlights: "Loop Beyond Borders recognizes the importance of the CEE and CIS markets as key markets for luxury travel, which are experiencing unprecedented growth. For example, the CIS market remains a major source of luxury travelers. Lobster Experience through Loop, has created a platform that connects all the key players in the luxury travel market in one place, following the 'who's who' model for buyers (travel agencies, tour operators, etc.) and sellers (hotels, cruise lines, airlines, DMC etc.). The buyers only need to cover their own travel expenses; participation in the program, luxury accommodation, food, and beverages are all sponsored.”

Luxury travel clients can now look forward to exploring luxurious hotels and exciting destinations in the world, made possible by the expertise and partnerships fostered at the Loop Luxury Travel Fair. For more information:



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