The multi-partner loyalty programme BalticMiles launched its BalticMiles zone in Arena Riga a month ago to provide extra privileges, service and exclusive offers for the members of BalticMiles. This move was identified by independent airline trends analysts at airlinetrends.com as an innovative trend in the world and “part of new breed of perks and privileges that are added to brands’ regular offerings”.
Gabi Kool, Chief Executive Officer of BalticMiles: „With this launch of BalticMiles zone in Arena Riga we have the opportunity to strengthen the connection with the members of BalticMiles who are hockey and sports fans. It is a benefit to both our members and Arena Riga, and we want to replicate this success also in Estonia and Lithuania. We are currently evaluating potential sports venue partners in the Baltic region.”
The analysts of airlinetrends.com spotted the new trend at airBaltic’s loyalty programme BalticsMiles and described it along with similar initiatives by Delta airlines, Brazil’s TAM Airlines and Air France-KLM.
The BalticMiles zone, launched in October 2011, provides extra privileges, service and exclusive offers for the members of BalticMiles. Throughout the season the hockey supporters have the chance to participate in various contests, win prizes and receive gifts and surprises from BalticMiles and their partners. Moreover, this zone can be accessed through Fast Track entrance.
BalticMiles is the first multi-partner loyalty programme in the Baltic States. It was launched in October 2009. BalticMiles offer various ways of earning points in more than 10,000 places throughout the world – flights, trips, hotel stays, car rentals, restaurants, beauty parlours and spa treatments, health care, telecoms and finance as well as while shopping with more than 400 international brands in the online store of BalticMiles. Afterwards the points earned may be spent on free flight tickets, leisure time activities and adventure, on music downloads or on products chosen from the wide range of more than 3000 different products available on the website http://www.balticmiles.com/. BalticMiles programme offers the opportunity to donate points for various charitable causes.
The most convenient way to sign up for the BalticMiles programme is to register at http://www.balticmiles.com/ or by filling in the application form at any of the BalticMiles partners.
Full analysis of airlinetrends.com: http://www.airlinetrends.com/2011/11/28/airlines-perkonomics/