BBC Tells the Baltic Story to 40 Million Audience

Last week, the BBC World Service was reporting the Baltic region’s unique ice highways linking Estonia’s mainland with its islands. Joel Alas was invited to Latvia and Estonia by airBaltic and reported his story on BBC World Service to over 40 million people.

Joel Alas: "It was a thrill to experience driving on the ice road, one of the Baltic region's most exciting and unique attractions, and to be able to share it with over 40 million listeners. Thanks to airBaltic for helping me get there."

In 2010, airBaltic hosted almost 700 international media visits. The airline’s business and its destinations proved to be a big draw for media interest. Most of the visiting international journalists came from Russia (22%), Germany (14%), Finland (11%), Sweden (9%). They also represented Denmark, Israel, Canada, China, Australia, USA, UK, amongst other countries. A number of tourism development organisations worked alongside airBaltic in co-hosting part of the media trips, with LiveRiga being the most active partner.

The media travelling on airBaltic and visiting its destinations last year represented many globally respected titles, including Die Welt, The New York Times, The Daily Telegraph, Handelsblatt, CNN Traveller, Forbes, Airliner World, Air Transport World, Borsen, Metro, Elle, GQ, Itartass, Helsingin Sanomat, Kauppalehti.

airBaltic serves 80 destinations from its home base at Riga, Latvia. From every one of these, airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.

More about the story:

news.bbc.co.uk/2/hi/programmes/from_our_own_correspondent/9450807.stm

www.bbc.co.uk/programmes/p00fvkw7

airBalticin brief:  

AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 34 aircraft – six Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, ten Fokker 50 airplanes and eight Bombardier Q400Next Gen. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business. In summer 2010, airBaltic was chosen for anna.aero ANNIES Award as Europe's largest flag carrier by new routes. airBaltic won a special Pacesetter Award 2010 from the Jury of the Budgies World Low Cost Airline Awards, recognising achievements of airBaltic as a hybrid airline.

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