SAS wins Online Campaign of the Year award

Scandinavian Airlines’ successful social media campaign Love is in the air has been named Online Campaign of the Year in Flightglobal’s prestigious Webbies awards. The Webbies celebrates the best and brightest in aviation websites and their social media activities.

This Online Campaign of the Year category was new for this year and Flightglobal stated it was to honor the website that demonstrates a creative approach to online marketing to promote a brand, product or initiative.

The category was judged by Shashank Nigam, Chief Executive, SimpliFlying, who said: “Great airline marketing strategies are built on the shoulders of smaller successes. Only when multiple niche markets are targeted well, does the airline fill up the plane well. Through this campaign, SAS targeted the LGBT (lesbian, gay, bisexual and transgender) community well – a small, but often rich community, to showcase how friendly the airline is towards this specific group.

“Especially because not too many airlines are daring enough to enter this market so boldly. Moreover, by encouraging participants to create and upload content by themselves, and then requesting votes - the campaign leveraged "the cult" really well. The final success factor was the real-world completion of the contest. Once again, closing the loop with something that is often overlooked in online marketing. Overall, a commendable niche marketing campaign,” says Mr Nigam.

COMMENTS

(name)

SUPPORTED BY

 
OFFERS OF THE DAY:
Breakfast often turns into lunch! Skrundas muiža
In July, the Skrunda Manor restaurant will be open to guests even more conveniently, starting from Wednesday to Sunday. | More
Savour breakfast in Riga style! Radisson Blu Rīdzene Hotel
The hotel restaurant «Piramida» is a legendary breakfast spot in Riga, where businessmen, politicians, artists and travelers meet | More
20 EUR
Burn more than you eat! Via Vitalité
People are mistaken in thinking that you can lose weight without eating. To lose weight, you need to eat, but you need to burn more calories than you take in. | More
Explore more of Europe and the world! airBaltic
With 3 daily flights from Riga and 2 daily flights from Vilnius and Tallinn to Amsterdam, we are providing new connecting flight options across Europe. | More

About us | Advertising | Cooperation | Code of Ethics | Contact us | Copyright | Privacy Policy
All rights reserved © 2002 - 2025 BalticTravelnews.com | Design & maintenance © 2000 - 2025 1st-studio.com

 
Total Timed::9.0537889sec.