Tallink Grupp’s loyalty programme Club One reaches three million members [1]

Tallink Grupp’s loyalty programme Club One, one of the largest loyalty programmes in the Baltic Sea region, welcomed its third millionth member to its global family, on Friday, 10 March 2023, with a festive welcome event onboard company’s shuttle vessel Megastar.

The third millionth Club One member, Mr Ari Moilanen comes from Finland, and as a prize, is awarded a trip for a family of four in Business Lounge onboard Tallink’s flagship vessel MyStar which operates between Tallinn and Helsinki.

In 2011, Tallink Grupp’s loyalty programme Club One, founded 16 years ago, reached an important milestone of one million members. In 2019, Club One already celebrated the fulfilment of 2.5 million loyal customers. Today, Club One is 3 million members strong, with most of the members coming from the companies’ main markets - Finland, Sweden, Estonia and Latvia. In total, Club One has members from 217 countries worldwide.

Commenting on reaching the milestone of three million members in Tallink Grupp’s loyalty programme Club One, Siiri Toomsalu, Head of Group B2C Loyalty and Offerings at Tallink Grupp said:
- “We are really happy to welcome member number three million to our Club One family. We are particularly delighted to see our loyal customer base continuously growing over the 16 years and that our membership has continued to grow even during the incredibly challenging last three years for the entire global travel sector that saw travel bans and restrictions introduced due to Covid pandemic and now due to crisis caused by the war in Ukraine. To us, this is a sign of our Club One members’ continued trust in us and that we are on track with creating added value to our members.”
- “We are continuously developing our loyalty programme. In addition to earlier member benefits, that allowed members to redeem their collected Club One points to upgrade their hotel room in Tallink hotels, to book ferry tickets and pay in Tallink webshop, in October 2022, we launched a new digital functionality called the Slider which gives our members more flexibility to use their collected Club One points. In addition, there are around 500 benefits active at any given time at all main destinations, onboard or as activity options. As a member of Club One, it is our guarantee, that you are always one step ahead.”

20230325-Tallink 01 Enclosed photo: Mr Ari Moilanen, onboard Tallink’s shuttle vessel Megastar on 10 March 2023, receiving the prize for joining Tallink Silja Line loyalty programme Club One as the 3 millionth member, joined by Ms Siiri Toomsalu, Head of Group B2C Loyalty and Offerings at Tallink Grupp; and, on his left, Megastar captain, Master Vahur Sõstra and Megastar Intendant Üllar Märtin. Photo by Tallink Grupp.

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