Author: Janis Vanags
Source: A/S Air Baltic Corporation
The homepage of the BalticMiles programme, which is a loyalty programme organised by the Latvian national airline airBaltic, is now available in Finnish, supplementing its availability in Latvian, English, Russian, Estonian, Lithuania and German.
Tero Taskila, Chief Commercial Officer of airBaltic: “Finland is the most rapidly growing market for airBaltic. Each month passenger numbers have increased by around 300%. Because of the increasing number of BalticMiles clients in Finland, we decided to offer the programme’s homepage in Finnish, too.
Because airBaltic has been successful in providing services to 80 destinations in Europe, the CIS and Middle East, it has become Latvia’s largest exporter. In 2010, airBaltic believes, it will contribute 8% of total Latvian exports.”
airBaltic offers flights in Finland from 10 cities – Helsinki, Lappeenranta, Tampere, Turku, Oulu, Kuopio, Vaasa, Kuusamo, Rovaniemi, and Kittila.
BalticMiles is the first loyalty programme to bring together a number of companies in the Baltic and Nordic region. It was launched in October 2009 and currently the programme has over 20 partners – airBaltic, Neste Latvija, Nordea, Latvijas Mobilais Telefons, ESPA Riga, Islande Hotel, SAS, Sixt, Avis, Eurolines, LSG Sky Chiefs, airBalticTravel.com, the Līvu Akvaparks water park, the Citadele cinema, Kolonna, Amber SPA Boutique Hotel, Rantasipi Hotels, Cumulus Hotels, Neiburgs Hotel, Language Direct, Radisson Blu and Park Inn hotels. BalticMiles is an open loyalty programme – an unlimited number of partners from various sectors can join it.
BalticMiles members can collect and spend their points to take airBaltic flights, take Eurolines/LUX Express buses and make purchases on airBalticTravel.com. BalticMiles members can collect points by purchasing fuel in Neste A24 stations, making payments with the BalticMiles MasterCard that is issued by Nordea, paying for Latvijas Mobilais Telefons services, staying at Radisson Blu or Park Inn or other hotels, enjoying treatments at ESPA Riga or Amber SPA Boutique Hotel, renting a car from Sixt or Avis, fly on SAS, ordering food from the airCafe menu for flights on airBaltic, buying cosmetic products or enjoying beauty procedures at Kolonna, learning languages with Language Direct. Points can be spend by going to the movies at Citadele, enjoying more active entertainment at the Līvu Akvaparks water park or simply going shopping at www.balticmiles.com/.
Clients can sign up for the BalticMiles programme by filling out an application form. It can be found at all airBaltic ticket offices, at registration desks, or in the business lounge at the Riga International Airport. People can also apply for the programme at www.balticmiles.com/, or by contacting the BalticMiles member service.
AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 32 aircraft – ten Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, eleven Fokker 50 airplanes and one Bombardier Q400Next Gen. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business. airBaltic was chosen for anna.aero ANNIES Award as Europe's largest flag carrier by new routes.
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